Acquisition Enables MobileToys.com to Offer Mobile Electronics Retailers Leading-Edge Business Software Designed to Improve Efficiency

BEVERLY, MASS, Aug. 24, 2000-MobileToys (www.MobileToys.com), the original online e-business offering consumers mobile electronics product information and nationwide dealer/installer referrals, today announced the purchase of Sound Solutions, Inc. Sound Solutions develops customized business management software packages designed to help mobile electronics retailers operate more efficiently.

Acquisition of the 11-year-old company lets MobileToys.com offer complete Internet-enabled management applications that benefit retailers and consumers by delivering real-time access to retailer inventory and scheduling information.

Effective immediately, MobileToys.com will oversee two of Sound Solutions' most popular services: the TSS2000 Business-Management Software program and the MAID2000 Mobile-Audio Installation Directory. The TSS and MAID programs are specifically designed for--and utilized by--thousands of mobile electronics dealers nationwide. "They are the two most widely used programs in our industry," said Bob Fields, MobileToys.com Vice-President and COO.

MAID2000 is a comprehensive vehicle database application used to assist retailers with the sale and installation of mobile electronic products, such as car audio and security systems, and accessories like remote car starters and cruise control. TSS2000 is an extensive management program for scheduling, invoicing, inventory control and bookkeeping.

"MobileToys takes pride in its long-term commitment to the success of our independent mobile electronics retail partners," declared Tom Liebermann, Chairman and CEO of MobileToys.com. "The purchase of Sound Solutions will allow us to realize our goal of establishing a Web-enabled nationwide dealer-fulfillment network, as well as maximize dealer efficiency and profitability. Strategically, this acquisition gives us the opportunity to build our major brand as MobileToys.com."

MobileToys.com will continue to provide the solid service Sound Solutions built its reputation on," noted Bob Fields. "Dealers will find we have already allocated additional resources to the Help Desk and that we are committed to ensuring their competitive advantage via enhanced and leveraged merchandising and management systems."

MobileToys.com is a customer-centric business-to-business model that focuses on the mobile electronics industry. By utilizing a "clicks and mortar" approach, MobileToys provides its partners with the software and Internet tools necessary to merchandise and manage their businesses while educating and referring consumers to their local retailers. Additionally, these retailers are brand authorized and utilize MECP (Mobile Electronics Certified Professionals) installation technicians to ensure product performance and customer satisfaction.

Harnessing the power and convenience of the World Wide Web, MobileToys.com links consumers to a huge selection of mobile electronics products and provides a vehicle fit-guide that recommends only products that fit the specific vehicles consumers need information about. MobileToys then guides consumers to the best installing retailers in their community, drawing upon a data base of more than 1,200 certified participating dealer/installers in 1,500 locations nationwide.