MobileToys.com Partners With etown.com to Deliver Mobile Electronics Content to Consumers.

Unique E-Business Alliance Offers Customers One-Stop Shopping and Local Installation for a Huge Range of Mobile and Consumer Electronics

CEDIA EXPO 2000, Indianapolis, Sept. 18, 2000 - MobileToys (www.MobileToys.com), the leading online-business offering consumers mobile electronics product information and nationwide dealer/installer referrals, announced a partnership with etown.com, the premier online consumer electronics resource. The linking of the two e-businesses will enable etown.com visitors to access a wide selection of mobile electronics products as well as MobileToys' unique vehicle fit-guide, which recommends products that fit the consumers' specific vehicles. In addition, etown.com customers will now be directly linked to MobileToys' extensive database on mobile electronics products, as well as direct links to its national Mobile Electronic Certified Professional (MECP) dealer/installers network. The agreement, signed at the Custom Electronics Design and Installation Association (CEDIA) EXPO 2000, enables etown.com to deliver mobile electronics content, powered by MobileToys, to consumers visiting their site, and also makes etown.com an exclusive Value Added Reseller (VAR) for MobileToys' content to consumer electronics manufacturers, retailers and consumers. Robert Heiblim, chief executive officer and chairman of etown, commented on the new alliance: "Partnering with MobileToys.com allows us to give our customers access to extensive product profiles on a whole new category of consumer electronics for us, rounding out our content offering. Mobile electronics is a quickly advancing field and we want to be sure we're giving both our online consumers and our business offering partners the most comprehensive database of product information anywhere." Thomas R. Liebermann, chairman and CEO of Beverly, Massachusetts-based MobileToys, said of the new association: "This is a unique opportunity where two best-of-breed companies get together in order to strive for very high standards to serve their customer. Moreover, our strengths are complementary and synergistic; thereby ensuring our customers will be well-served. MobileToys' unique fit-guide and model of using qualified installers to ensure customer satisfaction combine well with etown's expertise and unbiased information covering over 7,000 CE products in 60 categories ." About MobileToys.com: MobileToys was formed in 1999 and recently completed the acquisition of Sound Solutions, a software company serving the mobile electronics industry since 1989. MobileToys delivers e-business solutions to mobile-electronics consumers, retailers and manufacturers such as Clarion, Sony, Audiovox, Best Buy, Sears and more than 3,000 independent dealers nationwide. With a knowledge base found nowhere else from a single source, MobileToys offers consumers a unique Internet buying service. Providing recommendations from a huge selection of mobile electronics products from manufacturer authorized installing retailers, MobileToys strives to meet customer expectations for buying convenience, product satisfaction and quality service by connecting buyers with sellers. MobileToys has offices in Boston, MA; Richmond, VA; Los Angeles, CA.; and Saco, ME. About etown.com: Founded in 1995 by a group of the consumer electronics industry's most experienced and well-respected journalists, etown.com is the definitive information and shopping resource for buyers of consumer electronics (CE) products. From how to operate the latest gadget to what model will best meet an individual's needs, etown.com provides consumers with the most comprehensive and reliable information available to ensure that customers will be pleased with their purchase decision, whether they choose to buy through etown.com or another outlet. etown.com was recently ranked the No.1 overall electronics site by Gómez.com, a leading Internet research and analysis site. etown.com makes its expert content available to retail and media partners through a licensing program and provides e-commerce infrastructure services to portals, Internet Service Providers (ISPs), consumer electronic manufacturers, and national retailers. Co-branding and content partners include Yahoo!, Lycos, ZDNet and Time Warner. etown.com has offices in New York and San Francisco.