Ken Appel Appointed Vice President of Marketing and Todd Larrabee Vice President of Customer Experience

BEVERLY, Mass., Sept. 25, 2000--MobileToys.com (www.MobileToys.com), the unique mobile electronics e-business, today appointed Ken Appel Vice President of Marketing and Todd Larrabee Vice President of Customer Experience.

Mr. Appel brings over 25 years of experience as a marketer in the business-to-business arena to the MobileToys executive team, including five years in Web site development and operation. He has directed the marketing operations of companies with recognized leadership in their respective markets, including Siemens, Kaye Instruments, and Analogic. He has also provided marketing consultation to dozens of other consumer and industrial organizations.

"I know that Ken is one of the best in the field of marketing because I worked with him before at Kaye Instruments, a company I led," said Thomas R. Liebermann, Chairman and Chief Executive Officer of MobileToys.com. "We ended up collaborating to make it the number one competitor in its space within a few years," he stated.

"As Vice President of Marketing," Mr. Liebermann continued, "Mr. Appel is responsible for driving the company's marketing programs with the goal of continually building relationships with consumers and businesses. Ken will be concentrating on the dot com (business-to-consumers) and dot net (business-to-business) Web sites of MobileToys."

Todd Larrabee joined MobileToys.com in 1999 as Director of Customer Experience with more than 13 years background in the mobile electronics industry. During his tenure as Director of Dealer Services for the Mobile Division of one of America's largest consumer electronics retail chains, Mr. Larrabee supervised 1,000,000 mobile installations.

"I can't think of a better person to have been promoted to Vice President of Customer Experience for MobileToys because of his personality and advocacy of the customer," Mr. Liebermann said. "Mr. Larrabee's previous positions have provided him with vast experience involving mobile electronics installations and installer training," he continued. "His understanding of what it takes to satisfy customers in a competitive market will be key to building a loyal customer base."

"We look forward to having these two gentlemen at our executive committee table to make MobileToys a best-of-breed company," Mr. Liebermann declared. "They will play a key role in achieving the company's mission to become the center of the mobile electronics universe for mobile assets."

With their new appointments, Mr. Appel and Mr. Larrabee join a vigorous and experienced management team in the mobile electronics area led by President and Chief Information Officer Anthony Frangiosa, and Vice President and Chief Operating Officer Robert A. Fields III.