MobileToys dot Re-Launches MobileToys.com Automotive Website with Driving Fun and Enhanced Features Easy-to-Use Navigation and Updated Content Highlight New Driver-Friendly Design

BEVERLY, MA, Dec. 20, 2000. The comprehensive Website, www.MobileToys.com that provides customers with mobile electronics product information and nationwide dealer referrals has unveiled a fresh new design with streamlined purchasing and updated content.

Launched just in time for the holiday-shopping season, the eye-popping redesign presents a clean, uncluttered approach to shopping for mobile electronics with improved navigational tools, new features, and stronger emphasis on personalized purchasing that improves the decision and buying process. The bold new site design welcomes customers to choose from over 3,000 products from more than 140 brands that match up to 4,500 vehicles.

Unlike all other online mobile electronic retailers, MobileToys.com, goes one step beyond the final purchase, directing the customer toward a professional and warranted installation. The site provides a network of certified mobile electronics installers from a database of over 2,000 dealers nationwide. The no-hassle process of buying products, installation labor, and picking a local dealer online, eliminates the need to pick up or deliver products. The dealer, with products already on the shelf, calls the customer to schedule the installation.

Uniquely Matches All ME Products That Fit Your Vehicle

Providing a convenient and comprehensive service unparalleled in the industry, MobileToys.com, is the world's largest e-commerce site that offers a Fit Guide matching the appropriate mobile electronic component to specific vehicles. Using a feature called My Garage, visitors to the site select the make, model, year, and type if necessary, of their vehicle. The site returns with installation specifications such as size and depth of speakers are displayed along side pictures of their vehicle's interior. Utilizing the information provided, customers can shop easily, knowing in advance that the products will install perfectly into their vehicle.

Customers may also purchase products from MobileToys.com by product type (Radio, CD changer, amplifier, speakers, remote starters etc.) or brand name. The new sorting capability delivers relevant product information quickly and easily. It is also possible to shop by store. Entering a zip code brings up a list of stores in the customer¹s area, including a profile on every dealer.

The Personal Assistant is the site's newest, exclusive feature. It asks the customer several questions, including their listening habits, and creates a profile for them. This information is sent to a MobileToys.com mobile electronics expert and within 24 hours the customer receives suggestions and recommendations to insure their purchase is appropriate for their intended use. The site also offers a toll-free number (800-496-5193) and customer service e-mail for shopper assistance. A message board called "Mobile Talk" allows customers to interact with an active mobile electronics community of experts and users. Frequently Asked Questions (FAQs) assists visitors with the education of mobile electronics.

All purchases come with an additional one-year warranty, above and beyond the manufacturer¹s warranty and all Mobiletoys.com installers warranty the installation labor for the lifetime of the vehicle.

Mobiletoys.com will be demonstrating its newly redesigned site during CES 2001 at
Booth 21827, Gold Lot.