MobileToys dot Launches WebStoreT For Mobile Electronics Dealers

Dealers Can Establish Their Own Store Front on the Internet

BEVERLY, MA, Dec. 22, 2000-MobileToys dot, which delivers e-business solutions to mobile electronics dealers, manufacturers and consumers introduced a new opportunity for Mobile Electronics Dealers across the country today, that allows them to create their own e-commerce website on the world wide web.

The WebStoreT allows dealers to get a personalized URL address such as www.dealerstore.mobiletoys.net and a website designed expressly for their business. The site comes pre-designed with MobileToys' unique automotive fit-guide, product images and specifications. At no additional set-up charge, dealers can use WebStore Plus, which gives them access to MobileToys powerful e-commerce tools and shopping cart. Each individual site can be personalized with the dealer's logo and images of their store, its sound room, product displays, and install bays. They can even display their featured brands of electronics and offer special in-store promotions. Dealers will be able to customize their site information, using a unique password, on MobileToys B2B site, www.Mobiletoys.net.

For dealers that already have their own presence on the Internet MobileToys will host their existing domain name as part of this innovative turnkey business solution.

"The web and e-commerce are here to stay, " says Phil Francis, CEO of PetSmart and Board Member of MobileToys. "You will suffer if you ignore their tremendous sales potential. Brick-and-click or multi-channel [retailing] makes the pie bigger. In the mobile electronics industry, web presence guarantees dealers that more pieces of equipment will be sold and installed than could have ever been sold in the store front alone."

MobileToys dot will be demonstrating the MAID Plus software at the Consumer Electronics Show, beginning Jan. 6 in Las Vegas, in Booth 21827, Gold Pavilion, Las Vegas Convention Center.

.