American Road Products Partners With Mobiletoys To Provide Installation Services For The ReverseGUARD Backup Sensor System

Santa Ana, CA - September 1, 2004 - American Road Products, a leading manufacturer of safety products for the automotive industry, today announces its "Installer in a Box" program for its ReverseGuard® ultrasound backup sensor system. The patented design of the ReverseGUARD system uses four sensors built into a license plate frame, allowing for a no-holes-in-bumper installation.

Recognizing the importance of a professional installation, American Road Products, Inc. has partnered with MobileToys to provide and promote professional installation services to its customers. Many new car dealers and other retailers without internal installation capability sell ReverseGUARD. Now, with the Mobile Toys, Inc. InstallerNet, all authorized retailers have the opportunity to sell ReverseGUARD packaged with a pre-paid installation certificate or InstallCard.

About American Road Products:
American Road Products is a leading provider of safety products for the automotive industry. The company is headquartered in Santa Ana, Calif. According to Allan F. Brooks, American Road Products President & COO, "this unique offering will allow our non installing retailers to offer their customers an installation solution and in effect reduce product returns caused by faulty or difficult do-it-yourself installations". The InstallCard is just one of many new concepts that American Road Products, Inc. has developed to support its retailers in an effort to promote the ReverseGUARD brand. For more information about ReverseGuard, contact American Road Products, Inc. by phone at 888-918-8800, by email at info@AmericanRoadProducts.com, or visit the at web site www.AmericanRoadProducts.com.

About InstallCard:
The InstallCard is supported by a nationwide network of professional mobile electronics installers, known as InstallerNet, is a division of MobileToys. The network maintains a website (www.InstallCard.com) for customers to activate and schedule their desired installation services. "InstallerNet is a proven installation solution that has performed more than 30,000 managed installations for our client partners", stated Tony Frangiosa, MobileToys President & CEO. As part of the agreement, authorized American Road Products, Inc. installing dealers will be invited to join InstallerNet at no additional cost. They will be required to have at least two years installation experience and are, or become, MECP (Mobile Electronics Certification Professional) certified.